Senior UX Designer

Rebellion Design Co.

April 2016 – Present New York, NY

UX Strategy & Design – Worked with Creative Partners, visual design and dev teams to help define the UX process across various projects for Dell Technologies & Dell EMC.

System Design Improvements – Worked with Dell’s internal dev team to streamline and re-organize the overall set of system components and views available to authors in AEM. Assisted in the inventory of existing component system, identified overlaps and gaps and created plans for future component updates, consolidation, creation and removal.

UX Design Lead

Sub Rosa NYC

Feb 2016 – April 2016 New York, NY

UX Leadership – Headed the UX process the Every Kid In A Park Campaign.

UX Strategy – Conducted stakeholder interviews, competitive research, developed personas and user journeys to map engagement for both the EKIAP initiative and the proposed website. Team Collaboration – Worked with producers and content strategist to define a content strategy to determine a revised site architecture, user experience, and content hierarchy.

UX Design Lead

RFI Studios/Ruder Finn

May 2014 – Jan 2016 New York, NY

UX Leadership – Executed strategic UX process across all projects to ensure that simple and intuitive user experiences were adhered to; defined usability and accessibility standards of across all project initiatives.

Team Collaboration – Worked with producers, design and development leads to help guide effective decisions, run collaborative exercises, influencing others and building consensus around UX.

Process Improvements – Refined the UX process at RFI to allow more streamlined designs and documentation.

UX Designer

McGraw-Hill Education

June 2012 – Feb 2014 New York, NY

Product Design – Headed the product design experience for MHE Labs’ course building application called Medici Builder. Created design pattern libraries and documentation for UI designers.

User Research – Conducted usability research, user testing, user interviews, and developed user persons to provide recommendations and improvements to the Medici platform.

Team Collaboration – Collaborated with product leads, design and engineering teams to define UX strategies, develop user stories, and lead team brainstorm/white-boarding sessions.

UX Designer


Jan 2011 – Nov 2011 New York, NY

UX Design – Collaborated with engagements leads, project managers & product teams to define business goals for new and on-going projects at NBCU; transformed project requirements into usable wireframes for creative, development & QA teams for NBCU’s DPS (Digital Products & Services) Dept.

Product Enhancements – Evaluated social media trends and 3rd party tools to integrate a new social sign-on feature as part of a universal registration program across all NBCU brands known as RASS; Worked with publishing team and developers to improve UX/UI features for Publisher & Publisher Lite CMS’s (powered by Drupal and WordPress).


User-Centred Design
Product Design
User Research
Information Architecture
Usability Testing
User Interface Design
Interaction Design
Responsive Web Design
Rapid Prototyping
Agile Methodologies


Axure RP
Adobe InDesign
Adobe Photoshop
Adobe Illustrator


Interpersonal Skills

Collaborative Problem Solving
Critical Thinking
Strong Communication Skills
Solid Organization Skills
Time Management/Multitasking

Clients & Brands

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Dell Technologies
McGraw Hill Education

Full work history can be viewed on LinkedIn