Team
Project Management 1
User Experience 1
Design 1
Project Duration
2 months
Partner
Tea & Water
Location
NYC/Boston
Rebellion partnered up with Tea & Water in London to create a fan engagement platform for the Special Olympics & Microsoft in Seattle. There were several stages for this project the feature both on and offsite engagement.
My role on this project was to help define the online campaign flow and create wireframes for the platform.
Project Management 1
User Experience 1
Design 1
2 months
Tea & Water
NYC/Boston
UX Strategy
Research
Wireframing
Axure RP
Dropbox
Whiteboard
Pencil & Paper
Creating a platform with such high brand recognition and a very, very short timeline…we had a lot of questions:
Once we had “most” of these questions answered, we were able to move on to the two key features of this platform.
We worked with Tea & Water to define the full Campaign journey and user flow of the platform.
The Fandomizer had to be a mobile-optimized website so it will be accessible from any device that has access to the internet and a browser.
The idea was to drive all participants to be registered to build an ever growing database of “fans”, people interested in Microsoft and the Special Olympics.
The platform will randomly assign athletes to those registered fans in the database and match some of the provided data/preferences of fans and athletes.
The idea was to match at least one fan per athlete. No athlete will end up without at least one fan and once a fan is matched with an athlete, they will be able to subscribe to stats about the athlete.
We had to make sure to develop the Fandomizer website and will coordinate with Microsoft experts to ensure it is built in line with Microsoft guidelines.
Fans can share their athlete with others, using popular social media platforms, inviting more fans.
Fandomizer website fans will be able to send a postcard to their favorite athlete
Fans will be given the option to select a design from the drop down menu along with a selection of pre-determined designs
Once final names are included, and the design is confirmed, the website will generate a downloadable jpg which can be shared via social media
With all of the features included in the platform, we quickly took to the whiteboard to map out the screen flow.
Users arrive to a welcome screen with additional media to interact with before diving into the engagement wizard.
Your Sports Passion screen allows the user to select a number of different sports.
Your Passion screen allows the user to select a number of different Passion.
When users advance to “Matching with an Athlete”, they’re brought to a screen with a video, while the matching takes place in the background.
Once the matching sequence is complete, users are presented with an athlete profile.
Although Rebellion managed to uphold their end, developing the user experience and visual design in such a short timeframe, there seemed to be some dysfunction between Tea & Water and Microsoft as things got close to the wire.
Despite all the hard work and hours put into trying to make this project come alive, not every project gets to see the light of day. Such is true with a lot of projects for designers, doesn’t mean that good work can’t be showcased.