Fandomizer Campaign

Project Summary

Rebellion partnered up with Tea & Water in London to create a fan engagement platform for the Special Olympics & Microsoft in Seattle. There were several stages for this project the feature both on and offsite engagement.

My Role

My role on this project was to help define the online campaign flow and create wireframes for the platform.


Project Management 1
User Experience 1
Design 1

Project Duration

2 months


Tea & Water




UX Strategy


Axure RP
Pencil & Paper

The Challenge

Creating a platform with such high brand recognition and a very, very short timeline…we had a lot of questions:

About Athlete Data

  • What specific data is held about each of the athletes?
  • Who ensures the privacy of the data?
  • Do we have consent from the athletes and or guardians to use their data in this context?
  • Who at Special Olympics do we need to engage with in relation to the data?

User Experience

  • How do you opt-out, or manage your account?
  • Is there a log-in requirement?
  • How is authentication at the user level and the application handled?
  • Can you only be a fan of one athlete at a time?

Technical Questions

  • How is the data structured?
  • Where will any fan data collected be stored?
  • How will the data be handled and by who after this campaign has run?
  • How will offline fulfilment be handled?

Once we had “most” of these questions answered, we were able to move on to the two key features of this platform.

The Campaign Journey & User Flow

We worked with Tea & Water to define the full Campaign journey and user flow of the platform.

Campaign Journey

User Flow

Feature Highlights

The Fandomizer had to be a mobile-optimized website so it will be accessible from any device that has access to the internet and a browser.

The idea was to drive  all participants to be registered to build an ever growing database of “fans”, people interested in Microsoft and the Special Olympics.

The platform will randomly assign athletes to those registered fans in the database and match some of the provided data/preferences of fans and athletes.

The idea was to match at least one fan per athlete. No athlete will end up without at least one fan and once a fan is matched with an athlete, they will be able to subscribe to stats about the athlete.

Additional Functionality

We had to make sure to develop the Fandomizer website and will coordinate with Microsoft experts to ensure it is built in line with Microsoft guidelines.

Fans can share their athlete with others, using popular social media platforms, inviting more fans.

Fandomizer website fans will be able to send a postcard to their favorite athlete

Fans will be given the option to select a design from the drop down menu along with a selection of pre-determined designs

Once final names are included, and the design is confirmed, the website will generate a downloadable jpg which can be shared via social media

Brainstorming & Whiteboarding

With all of the features included in the platform, we quickly took to the whiteboard to map out the screen flow.


Users arrive to a welcome screen with additional media to interact with before diving into the engagement wizard.

Your Sports Passion screen allows the user to select a number of different sports.

Your Passion screen allows the user to select a number of different Passion.

When users advance to “Matching with an Athlete”, they’re brought to a screen with a video, while the matching takes place in the background.

Once the matching sequence is complete, users are presented with an athlete profile.

You can view this full wireflow via Axure Share.

Visual Design


Although Rebellion managed to uphold their end, developing the user experience and visual design in such a short timeframe, there seemed to be some dysfunction between Tea & Water and Microsoft as things got close to the wire.

Despite all the hard work and hours put into trying to make this project come alive, not every project gets to see the light of day. Such is true with a lot of projects for designers, doesn’t mean that good work can’t be showcased.